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TERMINATION OF FRANCHISE - LESSONS TO BE LEARNT FROM THE BLOCKBUSTER DECISION

by Sean O’Donnell
 


In late 2009, the New South Wales Supreme Court handed down a decision in a matter brought by Blockbuster Australia Pty Ltd (Blockbuster) against a franchisee, Karioi Pty Ltd (Karioi).

The judgment contains cautionary lessons for franchisors, particularly in relation to rights accruing when a franchise term is ended, restraints of trade and control of a franchised site.

It is also particularly relevant to established businesses that join a franchise network, as opposed to franchises which are established from green field sites.

Termination vs. Expiration

The central issue in the case was whether the franchise agreement had been terminated or expired. Blockbuster argued that the franchise agreement was terminated and sought to enforce various rights which it said applied on termination but the Court found that the agreement had expired.

The term of the 10 year franchise agreements came to an end in early April 2008. However the parties continued to operate ‘as usual’ until 31 August 2008 whilst negotiations continued about a renewal. Negotiations ultimately broke down and Blockbuster unsuccessfully argued that the ending of the negotiation period amounted to termination of the franchise agreement.

It is fair to say that the franchise agreement in the Blockbuster case was not clear about all of the rights which accrued to the franchisor at termination, as opposed to expiration. This point may seem trivial but the law of contract recognises the difference between expiration and termination of an agreement.

Importantly, as was the case in this decision, many franchise agreements provide a franchisor with differing rights depending on whether a franchise agreement is terminated or expires. Unfortunately, some franchise agreements intermingle concepts of termination and expiration or are imprecise about rights which may accrue when expiration occurs, as opposed to termination.

For example, in the Blockbuster case the franchisor had an option to purchase all the franchisee’s assets (including goodwill) if the agreement expired. The Court rightly held this was a significant benefit to a franchisee.

There however was no option or obligation to purchase all assets (including goodwill) if a termination occurred. In fact, on termination Blockbuster had a separate right to selectively choose various fittings and equipment, rather than a right to purchase all assets (including goodwill).

Blockbuster tried to enforce its right to selectively choose assets it wanted from the franchisee on the basis the agreement was terminated. The Court denied this relief on the basis that the agreement expired and the right to selectively choose assets only applied if the agreement was terminated.

Blockbuster also sought relief to have the franchisee assign to it the lease of the franchised premises. This relief was based on an express clause in the franchise agreement which on its face required the franchisee to assign or transfer the lease if required by Blockbuster.

Again this is a common term seen in many franchise agreements. The problem for Blockbuster was that the clause was found in section 18 of the agreement which was headed “Action upon Termination”.

Interestingly, under the heading to clause 18 it had a preamble to the following sub-sections which said “Upon this Agreement being terminated or expiring for whatever reasons”. Despite this wording, the clause in question made no mention of whether it applied on termination, expiration or both.

The Court ‘read down’ the clause against Blockbuster and held that the right to require an assignment of the lease only arose on a termination. This meant the franchisee was able to remain running the store as a video outlet under a different trading name. The court said that it would ‘defy business commonsense’ if Blockbuster was able to force an assignment of the lease from the franchisee in circumstances where the franchise agreement had expired and Blockbuster did not elect to purchase the assets and goodwill of the franchisee.

Restraint of Trade

Blockbuster also sought to enforce a restraint of trade clause to prevent the former franchisee running a competing video outlet and using confidential information. Blockbuster said that its legitimate rights to be protected were the customer database, the store location and industrial property/confidential information about operating systems, marketing strategies and pricing structures.

In coming to its decision, the Court emphasised that to determine whether a restraint provision is enforceable involves two distinct findings. Firstly, what is the legitimate interest to be protected by the restraint clause and secondly, is the restraint reasonable in that it should provide “no more than adequate protection to the party in whose favour it is imposed”. This distinction is commonly overlooked when restraint clauses are drafted or disputed.

In positive news for franchisors, the Court accepted that Blockbuster had a legitimate interest in protecting the customer database and its confidential information. It also accepted that director restraints were separate and distinct, and independently enforceable provided they were reasonable.

The Court however declined to accept that Blockbuster’s legitimate interest extended to the store location in circumstances where the store was an existing video outlet, prior to it coming under the Blockbuster banner. This is an important issue for some franchise systems who commonly take over established businesses.

Ultimately based on the facts of this case, the Court held that the restraint clause was unreasonable. It declined to enforce the restraint clause in Blockbuster’s favour so as to prevent the franchisee from continuing to trade as a video outlet. This was largely because the franchisee had operated the video outlet for many years prior to becoming a Blockbuster franchisee and had built up substantial goodwill of its own.

The Court also held that Blockbuster could have protected itself by exercising its option to purchase the franchisee’s assets (including the goodwill) but declined to do so.

Confidential Information

In terms of confidential information, the Court held that this was protected by various clauses in the franchise agreement which were independent of the termination clauses and restraint clauses. The Court held that the franchisee had breached the franchise agreement by using the confidential information and damages were payable. In addition, the franchisee was required to give to the franchisor copies of the customer database which had been created and developed during the period of the 10 year franchise.

Key Considerations from the Blockbuster Case

  1. Careful consideration needs to be given whether a franchise agreement has expired or has been terminated.
  2. Where a site is valuable and needs to remain part of the franchise system, rather than relying on contractual rights to take assignment of the lease at the end of the franchise, franchisors should consider whether they should hold the head lease. If this carries too much of a risk for a franchisor they need to ensure that the franchise agreement and lease have appropriately worded clauses that allow the franchisor to compel an assignment or transfer if the franchise agreement ends.
  3. Franchisors need to consider what rights they want to accrue depending on whether the franchise agreement expires or is terminated. The rights must clearly state whether they apply on termination, expiration or both.
  4. Franchisors need to consider what ‘interests’ need protecting and what is reasonable to protect those interests. Generalised restraint clauses can be very difficult to enforce, especially if the incoming franchisee has an existing business with an established location and existing goodwill.
 
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Sean O’Donnell
Partner - Thomson Playford Cutlers

Sean is a skilled dispute resolution lawyer with a prominent profile in the Franchise sector. He specialises in advising franchisors and franchisees about their legal responsibilities under the Code and is acutely aware of the commercial and competitive pressures facing his clients and the franchise sector.

Sean’s dispute and mediation experience allows him to work with his clients to develop effective strategies to protect the franchise brand and system and successfully resolve disputes.

Sean has written many articles for the franchise sector and various industry magazines, and is a sought after speaker, regularly chairing and presenting franchising seminars around dispute resolution and insolvency issues.

Sean is a committee member of the Franchise Council of Australia (NSW Chapter), the NSW representative of the FCA National Suppliers Forum and a member of the FCA Legal Committee .

Contact info:
Email: Sean O’Donnell
Phone: +61 2 9020 5770
Website:
www.thomsonplayfordcutlers.com.au

 
 
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