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FRANCHISING A BUSINESS | RESOURCE ARCHIVE
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| The ABCs of Growing Smart |
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by Mark Siebert
Mark Siebert, iFranchise CEO, provides expert tips for developing your franchise's national expansion plan. |
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| Strategies to Compete in a Challenging Environment |
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by Dr Callum Floyd
What are the big name franchises doing to stay in front in the current environment? Smart companies operating in competitive markets are working very hard to improve efficiency, test high-yielding new initiatives, and differentiate themselves from competitors. |
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| Should You Sell Franchises or Build a Chain? |
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by Mark Siebert
Just because a particular business can be franchised does not mean it should be franchised. Mark Siebert, CEO of iFranchise, explains why. |
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| Determining Fees
and Other Pricing Issues |
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by Michael H. Seid
Determining appropriate franchise income streams and setting their
levels is one of the most difficult and important structural decisions
made during the franchise system development process. Michael Seid
explains some of the options, complexities and methods involved in
determining the optimal income mix. |
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| Franchise
versus Company Operations |
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by Phil Blain
Whether to run a mix of franchised and company operations is a question
which every franchisor inevitably faces. Phil Blain, Principal at
the Franchise Alliance, Australia, provides answers. |
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| Selling Your Franchise at a Trade Show |
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by Mark Siebert
Mark Siebert, iFranchise CEO, walks us through marketing a franchise at a trade show. This article includes background information, tips for choosing shows and making the most from your expo investment. |
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| The Great Fast
Food Challenge |
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by Dr Callum Floyd
Dr Callum Floyd explores how franchisors are working to compete and
survive in the hotly contested, ever-challenged, Fast Food sector. |
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| Tips for Franchisor Job Seekers |
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by Jerry Wilkerson
Experienced franchise executive recruiter, Jerry Wilkerson outlines 10 key points to remember when looking for a new franchising job opportunity. |
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| The Importance of Brand "Sizzle" |
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by Mark Siebert
Stand out from your competitors. iFranchise Group CEO, Mark Siebert, talks about the importance of building a valuable brand. Yes it all starts with a great business formula and product. But then "You sell the sizzle - not the steak." |
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| Examining
the Risks and Benefits of Using Franchise Brokers |
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by Michael H. Seid
Why would and wouldn't a franchisor utilize a franchise broker
to facilitate franchise sales? Michael Seid explores the issues and
offers some key recommendations. |
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| Improve the
Effectiveness of Your Field Visits |
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by Greg Nathan
Field visits are expensive and time consuming for franchisors and
franchisees. In this article, Greg Nathan explains how to make every
visit count. |
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| The Franchise
Relationship |
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by Mark Siebert
Genuine care, commitment and fair dealing goes along way. In fact,
says Mark Siebert (iFranchise CEO), if your franchisees see you breaking
your back to help them achieve their success, there is almost nothing
they won't do for you. |
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| Maintaining
a Profitable Workforce |
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by Jerry Wilkerson
In this article Jerry Wilkerson explains how progressive franchisors
encourage and stimulate their employees to think and grow with the
system. |
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| Wise Counsel |
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by Win Robinson
Franchise Advisory Councils are an effective way of harnessing franchisees'
ideas and driving franchise systems forward, says Win Robinson, Managing
Director of Franchize Consultants (NZ) Ltd. |
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| Training
Your Franchisees |
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by Mark Siebert
Mark Siebert, CEO of iFranchise consulting, explains the importance
of training, including headquarters training, onsite training, ongoing
training and more training. |
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| Franchise
Development - Doing it Right |
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by Michael H. Seid
Is my business franchiseable and what steps should be taken? Michael
H. Seid, Managing Director of Michael H. Seid & Associates, a
specialist franchise advisory organisation, provides a logical and
comprehensive framework for newcomers considering franchising a business. |
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Developing a
Diagnostic Questionnaire as an Aid to Franchisee Selection
by Professor John Stanworth
In this article, Professor John Stanworth of the International Franchise
Research Centre, discusses key issues for developing a questionnaire
to help select good franchisees. |
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| The Hardest
Job in Franchising |
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by Mark Siebert
CEO of iFranchise, Mark Siebert, explores one of experienced franchisors
biggest regrets: Compromising quality for quantity during initial
franchisee recruitment. |
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| Exceptional Franchise
Executives are Brands unto Themselves |
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by Jerry Wilkerson
If you have a passion for helping others to succeed, then you might
have the foundations to build yourself a human trademark in the franchise
industry. Former IFA President Jerry Wilkerson shares his views on
qualities of successful management executives. |
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| The Six Stages of Franchise
Relationships |
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by Greg Nathan
Corporate psychologist Greg Nathan talks about the relationship between
franchisors and franchisees. Read about what Greg identifies as the
six stages of franchise relationships. This model will be of interest
to prospective and existing franchisors and franchisees. |
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| The Right
Marketing Materials |
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by Mark Siebert
It starts with the development of the story, which should percolate
through the marketing materials, like the franchise brochures, website,
newsletters and videos. CEO of iFranchise Group, Mark Siebert, shares
his knowledge of the essentials. |
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| Franchising
an Established Business |
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by Dr Callum Floyd
Written for a New Zealand audience, this article features some of
the key advantages and challenges associated with franchising a business. |
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| The Importance
of Training in a Franchised Network |
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by Brian Duckett
Brian Duckett, Managing Director of Howarth Franchising UK, explains
the importance of training for not only franchisees, but franchisor
personnel as well. |
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| Franchising
Your Business |
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by Mark Siebert
How do you tell when a business 'franchisable'? What are the benefits
of franchising, and what is involved? In this article Mark draws on
his experience in franchising to explore each of these issues. |
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