| Q1 Are you regarded by those who know you
as: |
| (a) |
Generally a fairly self-contained person? |
[2] |
| (b) |
Generally a rather gregarious person? |
[0] |
| (c) |
Somewhere in between (a) and (b)? |
[1] |
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| Q2 Are you regarded by those who know you
as: |
| (a) |
Frequently frustrated by tasks you find boring? |
[0] |
| (b) |
Able to endure a reasonable amount of boredom and frustration? |
[1] |
| (c) |
Generally good at concentrating on whatever tasks face you? |
[2] |
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| Q3 Would you say that: |
| (a) |
You possess an excess of mental and physical stamina and enjoy
excellent health? |
[2] |
| (b) |
You find that you tire easily if you work long hours and your
health is not always of the best? |
[0] |
| (c) |
You estimate that your health and stamina are about average
for a person of your age? |
[1] |
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| Q4 Would you say that: |
| (a) |
You find mistakes and setbacks very demoralising? |
[0] |
| (b) |
You feel that mistakes can be a very useful way of learning
as long as they are not repeated? |
[2] |
| (c) |
You try to learn from your mistakes but often find it easier
said than done? |
[1] |
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| Q5 Which of the following most accurately
describes you? |
| (a) |
You set yourself targets and almost obsessively chase after
them? |
[2] |
| (b) |
You get fed up if you find yourself 'on the go' all the time
? |
[1] |
| (c) |
You like to take life at a modest pace and respond to pressures
as and when they arrive? |
[0] |
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| Q6 Would you say that: |
| (a) |
You find it almost impossible to make tough decisions, particularly
if they involve people? |
[0] |
| (b) |
You can make tough decisions when necessary but it takes a
lot out of you emotionally? |
[1] |
| (c) |
You see tough decisions as a fact of life - you don't necessarily
enjoy them but, on occasions, see no alternative? |
[2] |
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| Q7 Would you say that: |
| (a) |
You do not suffer fools gladly and make little effort to hide
your feelings? |
[0] |
| (b) |
You have notable patience and self-control? |
[2] |
| (c) |
You are situated in between positions (a) and (b)? |
[1] |
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| Q8 Would you say that: |
| (a) |
Your mood is very influenced by events? |
[0] |
| (b) |
Your mood is very little influenced by events? |
[1] |
| (c) |
You tend to adopt a policy of 'taking the rough with the smooth'? |
[2] |
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| Q9 Are you regarded by people who know you
as: |
| (a) |
A person who needs to know exactly where they stand? |
[0] |
| (b) |
A person who can live with uncertainty? |
[2] |
| (c) |
A person who can endure a reasonable amount of uncertainty? |
[1] |
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| Q10 If you go into business would you: |
| (a) |
Resent people who appear to be telling you how to run your
own business? |
[0] |
| (b) |
Regard the views of others as a potential source of useful
information and guidance? |
[2] |
| (c) |
Be willing to listen to others when you had the time but likely
to 'take it all with a pinch of salt'? |
[1] |
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| Q11 Would you say that your total personal
assets and savings together: |
| (a) |
Exceed the full buy-in cost of the franchise? |
[2] |
| (b) |
Exceed two-thirds of the full buy-in cost? |
[1] |
| (c) |
Amount to less than two-thirds of the full buy-in cost? |
[0] |
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| Q12 Do you feel that your spouse: |
| (a) |
Feels that how you earn a living is very much your own affair? |
[0] |
| (b) |
Would prefer to see you doing something you enjoy? |
[1] |
| (c) |
Is very keen on your taking a franchise and willing to back
you very strongly? |
[2] |
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| Q13 Which of the following is true of you? |
| (a) |
There is no prior history of self-employment in your family
involving either yourself or close relatives? |
[0] |
| (b) |
Though you have not personally been self-employed previously,
there is some history of self-employment in your family via
close family and/or relatives? |
[1] |
| (c) |
You have personally been self-employed previously? |
[2] |
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| Q14 Is your main reason for wanting to be
a franchisee: |
| (a) |
To achieve a good standard of living? |
[2] |
| (b) |
Because most of the alternative options for making a living
appear closed? |
[0] |
| (c) |
For the independence and autonomy involved in having you own
business? |
[1] |
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| Q15 Do you feel that, in taking a franchise:
|
| (a) |
You would have a tried and tested product/service which should
sell itself? |
[0] |
| (b) |
No matter how good the product/service, customers still respond
to sales effort? |
[1] |
| (c) |
Selling would still be a key activity? |
[2] |
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| Q16 Is your prior work experience: |
| (a) |
Unrelated to the franchise in question? |
[2] |
| (b) |
Very closely related to the franchise in question? |
[0] |
| (c) |
Marginally related to the franchise in question? |
[1] |
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| Q17 In running your own business, would
you: |
| (a) |
Prefer to stay small? |
[0] |
| (b) |
Wish to grow as big as circumstances allowed? |
[2] |
| (c) |
Just grow to a size where you could begin to take more time
out of the business? |
[1] |
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| Q18 Do you feel that: |
| (a) |
To get a job done properly, you must do it yourself? |
[0] |
| (b) |
Delegation allows you to spend more time doing what you are
best at? |
[2] |
| (c) |
Delegation is a necessary evil? |
[1] |
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| Q19 Do you feel that it usually pays to: |
| (a) |
Take a long-term view of things? |
[2] |
| (b) |
Make hay whilst the sun shines? |
[0] |
| (c) |
Adopt the medium-term view? |
[1] |
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| Q20 Do you feel that: |
| (a) |
Your future lies largely in your own hands? |
[2] |
| (b) |
You can at least partly influence your own future? |
[1] |
| (c) |
The individual is merely a puppet on the end of a string and
can do little to influence events? |
[0] |
DEVELOPING
A DIAGNOSTIC QUESTIONNAIRE AS AN AID TO FRANCHISEE SELECTION
