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DEVELOPING A DIAGNOSTIC QUESTIONNAIRE AS AN AID TO FRANCHISEE SELECTION

by Professor John Stanworth
Page 3: The Questionnaire
 
 

Twenty Questions

 
 
Q1 Are you regarded by those who know you as:
(a) Generally a fairly self-contained person?
[2]
(b) Generally a rather gregarious person?
[0]
(c) Somewhere in between (a) and (b)?
[1]
     
   
Q2 Are you regarded by those who know you as:
(a) Frequently frustrated by tasks you find boring?
[0]
(b) Able to endure a reasonable amount of boredom and frustration?
[1]
(c) Generally good at concentrating on whatever tasks face you?
[2]
     
   
Q3 Would you say that:
(a) You possess an excess of mental and physical stamina and enjoy excellent health?
[2]
(b) You find that you tire easily if you work long hours and your health is not always of the best?
[0]
(c) You estimate that your health and stamina are about average for a person of your age?
[1]
     
   
Q4 Would you say that:
(a) You find mistakes and setbacks very demoralising?
[0]
(b) You feel that mistakes can be a very useful way of learning as long as they are not repeated?
[2]
(c) You try to learn from your mistakes but often find it easier said than done?
[1]
     
   
Q5 Which of the following most accurately describes you?
(a) You set yourself targets and almost obsessively chase after them?
[2]
(b) You get fed up if you find yourself 'on the go' all the time ?
[1]
(c) You like to take life at a modest pace and respond to pressures as and when they arrive?
[0]
     
   
Q6 Would you say that:
(a) You find it almost impossible to make tough decisions, particularly if they involve people?
[0]
(b) You can make tough decisions when necessary but it takes a lot out of you emotionally?
[1]
(c) You see tough decisions as a fact of life - you don't necessarily enjoy them but, on occasions, see no alternative?
[2]
     
   
Q7 Would you say that:
(a) You do not suffer fools gladly and make little effort to hide your feelings?
[0]
(b) You have notable patience and self-control?
[2]
(c) You are situated in between positions (a) and (b)?
[1]
     
   
Q8 Would you say that:
(a) Your mood is very influenced by events?
[0]
(b) Your mood is very little influenced by events?
[1]
(c) You tend to adopt a policy of 'taking the rough with the smooth'?
[2]
     
   
Q9 Are you regarded by people who know you as:
(a) A person who needs to know exactly where they stand?
[0]
(b) A person who can live with uncertainty?
[2]
(c) A person who can endure a reasonable amount of uncertainty?
[1]
     
   
Q10 If you go into business would you:
(a) Resent people who appear to be telling you how to run your own business?
[0]
(b) Regard the views of others as a potential source of useful information and guidance?
[2]
(c) Be willing to listen to others when you had the time but likely to 'take it all with a pinch of salt'?
[1]
     
   
Q11 Would you say that your total personal assets and savings together:
(a) Exceed the full buy-in cost of the franchise?
[2]
(b) Exceed two-thirds of the full buy-in cost?
[1]
(c) Amount to less than two-thirds of the full buy-in cost?
[0]
     
   
Q12 Do you feel that your spouse:
(a) Feels that how you earn a living is very much your own affair?
[0]
(b) Would prefer to see you doing something you enjoy?
[1]
(c) Is very keen on your taking a franchise and willing to back you very strongly?
[2]
     
   
Q13 Which of the following is true of you?
(a) There is no prior history of self-employment in your family involving either yourself or close relatives?
[0]
(b) Though you have not personally been self-employed previously, there is some history of self-employment in your family via close family and/or relatives?
[1]
(c) You have personally been self-employed previously?
[2]
     
   
Q14 Is your main reason for wanting to be a franchisee:
(a) To achieve a good standard of living?
[2]
(b) Because most of the alternative options for making a living appear closed?
[0]
(c) For the independence and autonomy involved in having you own business?
[1]
     
   
Q15 Do you feel that, in taking a franchise:
(a) You would have a tried and tested product/service which should sell itself?
[0]
(b) No matter how good the product/service, customers still respond to sales effort?
[1]
(c) Selling would still be a key activity?
[2]
     
   
Q16 Is your prior work experience:
(a) Unrelated to the franchise in question?
[2]
(b) Very closely related to the franchise in question?
[0]
(c) Marginally related to the franchise in question?
[1]
     
   
Q17 In running your own business, would you:
(a) Prefer to stay small?
[0]
(b) Wish to grow as big as circumstances allowed?
[2]
(c) Just grow to a size where you could begin to take more time out of the business?
[1]
     
   
Q18 Do you feel that:
(a) To get a job done properly, you must do it yourself?
[0]
(b) Delegation allows you to spend more time doing what you are best at?
[2]
(c) Delegation is a necessary evil?
[1]
     
   
Q19 Do you feel that it usually pays to:
(a) Take a long-term view of things?
[2]
(b) Make hay whilst the sun shines?
[0]
(c) Adopt the medium-term view?
[1]
     
   
Q20 Do you feel that:
(a) Your future lies largely in your own hands?
[2]
(b) You can at least partly influence your own future?
[1]
(c) The individual is merely a puppet on the end of a string and can do little to influence events?
[0]

 

 
 
SPECIAL STUDIES SERIES
Papers in the Special Studies Series are supplied free of charge to I.F.R.C. members and are published a minimum of four times a year. They report upon a range of issues which are felt to be of interest to the franchising community. Subject matter includes the findings of surveys of franchisors, franchisees, and potential franchisees, and also special interest matters, such as finance for franchising.
  • No.1 The Blenheim/University of Westminster Franchise Survey:
    Spring 1993
  • No.2 Improving Small Business Survival Rates via Franchising: The Role of the Banks in Europe
  • No.3 Targetting Potential Franchisees: Industry Sector Backgrounds and Declared Areas of Interest
  • No.4 The Impact of Franchising on the Development Prospects of Small & Medium-sized Enterprises (SMEs) in Europe
  • No.5 The Blenheim/University of Westminster Franchise Survey: A Comparison of UK and US Data.
 
 
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Author
Professor John Stanworth is the director of the International Franchise Research Centre and has been engaged in research into franchising since the mid-1970s. He also leads the Future of Work Research Group, based at the University of Westminster, which has a record of specialist research in Teleworking, Small Business Development and Human Resource Management. Studies have been undertaken for many clients, including The Department of Trade & Industry, The Department for Education and The Economic & Social Research Council.

International Franchise Research Centre
The International Franchise Research Centre (I.F.R.C.) is committed to improving the understanding of franchising. This is achieved by the publication of impartial research and by the encouragement of informed debate.

Contact:
International Franchise Research Centre
University of Westminster
35 Marylebone Road
London
England NW1 5LS

Tel. +44 (0)20 7911 5000 Ext.3025
Fax. +44 (0)20 7911 5839

Internet: http://www.wmin.ac.uk/IFRC/

 
 
 
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