RUBYJUICE SIGNS REGIONAL DEVELOPER

Rubyjuice fruit and smoothies, a Holland, Michigan based food & beverage establishment, has signed its first Regional Developer. Today’s health-and-fitness-minded buyer desires healthy eating options and Rubyjuice’s goal is to fill that growing demand. Soon the residents of Minnesota will be able to enjoy the same California-style smoothies, fresh squeezed juices and healthy and delicious foods as the residents of Holland, Michigan, Sanford, Florida and Cheyenne, Wyoming.

RM Holdings, based out of St. Paul, Minnesota has acquired the rights to develop the Rubyjuice concept in Minnesota. The first Rubyjuice in Minnesota will be in the St. Paul / Minneapolis area.

Since it's inception in May of 2000, Rubyjuice been serving smoothies, fresh-squeezed juices, and great tasting foods geared toward those wanting to live a healthy lifestyle. The recent addition of Rubyjuice’s new wrap line has cemented Rubyjuice’s position in the On-The-Go-Healthy-Fast-Food market.

"We have a unique, quality concept in a high-growth industry, with an up front investment that makes sense. Our goal is to help franchisees to be successful, and to that end we have structured our concept like no other franchise," says Jack Groot, Rubyjuice founder and CEO. "The juice and smoothie bar sector has been growing at double digit rates, while the fast food sector is growing at a rate of 3%. People are looking for healthy food alternatives. It's all in the numbers, demand equals opportunity."

In 2003 Rubyjuice launched an all-out internet marketing blitz designed to bring people to it’s website www.rubyjuice.com. The websites purpose is two-fold; to present the Rubyjuice concept to potential franchisees and to educate, excite and inform those who patronize Rubyjuice stores. After an initial questionnaire is filled out on the website, interested parties are sent a promotional cd-rom showing potential franchisees what Rubyjuice is like. It has video of customers, the staff, and other great clips that gives a brief synopsis of the Rubyjuice franchise system.