Rubyjuice fruit and smoothies, a Holland, Michigan based food &
beverage establishment, has signed its first Regional Developer.
Todays health-and-fitness-minded buyer desires healthy eating
options and Rubyjuices goal is to fill that growing demand.
Soon the residents of Minnesota will be able to enjoy the same California-style
smoothies, fresh squeezed juices and healthy and delicious foods
as the residents of Holland, Michigan, Sanford, Florida and Cheyenne,
RM Holdings, based out of St. Paul, Minnesota has acquired the
rights to develop the Rubyjuice concept in Minnesota. The first
Rubyjuice in Minnesota will be in the St. Paul / Minneapolis area.
Since it's inception in May of 2000, Rubyjuice been serving smoothies,
fresh-squeezed juices, and great tasting foods geared toward those
wanting to live a healthy lifestyle. The recent addition of Rubyjuices
new wrap line has cemented Rubyjuices position in the On-The-Go-Healthy-Fast-Food
"We have a unique, quality concept in a high-growth industry,
with an up front investment that makes sense. Our goal is to help
franchisees to be successful, and to that end we have structured
our concept like no other franchise," says Jack Groot, Rubyjuice
founder and CEO. "The juice and smoothie bar sector has been
growing at double digit rates, while the fast food sector is growing
at a rate of 3%. People are looking for healthy food alternatives.
It's all in the numbers, demand equals opportunity."
In 2003 Rubyjuice launched an all-out internet marketing blitz
designed to bring people to its website www.rubyjuice.com.
The websites purpose is two-fold; to present the Rubyjuice concept
to potential franchisees and to educate, excite and inform those
who patronize Rubyjuice stores. After an initial questionnaire is
filled out on the website, interested parties are sent a promotional
cd-rom showing potential franchisees what Rubyjuice is like. It
has video of customers, the staff, and other great clips that gives
a brief synopsis of the Rubyjuice franchise system.