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Press Release
: : 6 November, 2003


Coffee lovers Imperial and Davina Devine (Drag Queens) are joining Derek Mc Donnell, (CEO Deemac Coffee Services) and Bernadette McCullagh, (Group Marketing Manager O’Briens) and the O’Briens staff to celebrate the first O’Briens Quality Growth Coffee Awards in a life size coffee cup, measuring two metres high and two metres wide.

The celebrations take place on Tuesday 11th November at 11am on Grafton Street, where O'Briens Harcourt Hall and Tara Street Dublin, will be announced as the winners in the first quarter of the Quality Growth Coffee Awards. The stores are awarded €1,000 worth of Holiday Vouchers for consistently producing the best O'Briens quality coffee in Ireland.

"It is so easy to get it wrong and make bad coffee, no matter how good the bean," said Derek Mc Donnell. "That is why franchisees and their staff undertake training with Deemac Coffee Services and learn how to make a their cappuccinos, espressos, café lattes or mochas to a consistently high standard. Our Quality Growth Awards initiative rewards the very best."

The judging, presided over by Ireland's authority on coffee roasting, Derek Mc Donnell, involved 8 separate testing by a designated mystery tester over a period of three months. The staff of each store will receive a plaque and €1,000 holiday voucher plus a chance to win a trip to Verona, home of O'Briens espresso based coffees.

"The Quality Growth Awards are part of O'Briens strategy to ensure customers enjoy a consistent high quality coffee no matter which outlet they visit the length and breadth of the country", stated Bernadette Mc Cullagh, Group Marketing Manager, O’Briens Irish Sandwich Bars.

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O'Briens Irish Sandwich Bars, is the UK's and Ireland's fastest growing sandwich, coffee and outside catering bar.

O'Brien's, a rapidly expanding company, offering healthy lifestyle fast foods, is capturing the American, Indian, Asian, Australian and Scandinavian markets. Stores continue to open in new and existing O'Briens territories, alongside O'Briens' key partner, the Compass Group. In the UK O'Briens expansions plans look set to reach their milestone of 300-plus within the next 12 months.

Elaine Mellon
Public Relations Executive
O'Briens Irish Sandwich Bars Ltd.
Tel: 00353 (0)1 4721400
Fax: 00353 (0)1 4721401


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