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MEDICHAIR UPDATES CORPORATE TAGLINE TO REFLECT UNIQUENESS

Press Release
: : 17 October, 2003

 

Calgary, AB -- Mr. Scott Purdy, Chairman and CEO of MEDIchair, Canada's largest and fastest growing HME franchise company today announced that the company is updating its tagline to reflect its uniqueness and core strength. MEDIchair's new tagline is "the home medical equipment specialists".

"We have been evolving quickly as a company in the fast-paced HME industry," explains Purdy. "We felt we needed to better express our uniqueness and our area of expertise in our tagline. We wanted to create a short statement that explained clearly to everyone just who MEDIchair is, what we do and where we are going. By calling our selves 'the home medical equipment specialists', we have uniquely positioned ourselves in the North American HME industry."

To help MEDIchair determine its new tagline, the one thing for which the company is best known, the help of the national Franchisee network was enlisted. Through a contest, Franchisees and their employees overwhelmingly chose "the home medical equipment specialists" as the most appropriate tagline for MEDIchair.

The new tagline is being phased into all of MEDIchair's signage, advertising, marketing and print materials.

 
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About

MEDIchair
MEDIchair is North America's largest and fastest growing Home Medical Equipment (HME) franchise company with 59 stores from coast-to-coast in Canada. Each store carries a comprehensive line of Home Medical Equipment and soft/disposable personal health care products. These specialty products are designed to enhance the quality of life for people experiencing disabilities, injuries, surgeries and aging. MEDIchair prides itself on providing caring, knowledgeable and highly trained consultants committed to finding the right home health care product solution for each customer. The franchise company also promotes good health through its public education and awareness programs. www.medichair.com


Contact:
Mr. Scott Purdy, Chairman & CEO MEDIchair (403) 204-1419 scott@medichair.com
Mr. Neil Bousquet APR, PR MEDIchair (403) 256-8834 neil.bousquet@medichair.com

 


 
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