GEORGE RUMMEL JOINS iFRANCHISE GROUP

George Rummel, former Senior Executive with McDonald's and prominent member of the Interntional Franchise Association, has joined the iFranchise Group as a Senior Consultant. "We are extremely proud to be able to offer our clients Rummel's wealth of experience," said Mark Siebert, CEO of the iFranchise Group. "The vast majority of franchisors could never hope to access this level of expertise - until now."

Rummel brings some thirty years of legal, business, and foodservice expertise to bear on behalf of iFranchise Group clients. Rummel spent more than twenty years at McDonald's, where, as their Vice President/Associate General Counsel, he was a member of "Team U.S.A.", McDonald's top management group for the U.S. Company. Beyond his primary responsibility of advising senior management on legal and business issues, Rummel also served as a representative to the National Operator's Advisory Board (NOAB), representing all 2,800 domestic franchisees. While at McDonald's, Mr. Rummel also served as chief counsel to the Operations Group of the corporation.

Rummel will spearhead the iFranchise Group's newly devised programs geared toward helping franchisors mitigate risk and reduce exposure to litigation, two fields in which he was intimately involved during his tenure at McDonald's. "There is a huge need for these services, but people simply do not know how to properly assess and minimize risk," said Siebert. "We expect some larger franchisors who use this service will save tens of thousands of dollars annually, and perhaps much more." Rummel will also be involved in training iFranchise Group clients on the franchise sales process.