FORMER BOSTON CHICKEN EXECUTIVE, EINSTEIN BROTHERS PARTNER JOINS HCX SALONS AS DEVELOPMENT AGENT FOR NEW ENGLAND

HCX Salons International LLC (HCX), the first national franchisor of salons specializing in expert, affordable hair color, cutting and styling services, today announced that Alfred Naddaff, the original franchise director with Boston Chicken and one of the founding partners of Einstein Brothers, has joined the company as the development agent for New England.

Naddaff, who is based in Boston, will manage HCX Salons’ franchising initiatives in the region. He will focus on three states – Massachusetts, Rhode Island and Connecticut – where the company has identified multiple locations for the opening of HCX Salons. HCX Salons are currently operating in Seekonk, Mass.; Saugus, Mass.; and Cranston, R.I. A salon is scheduled to open in April on Newbury Street in Boston.

“The addition of Alfred to our franchise-development team is a significant coup for our company,” said Craig Fleming, president and CEO of HCX Salons. “He is recognized in the franchising industry for his success with what have become two well-established brands among consumers. With our concept gaining in popularity among entrepreneurs interested in capitalizing on the lucrative hair-color segment of the beauty industry, we expect Alfred to be an important driver of our growth.”

“We’re extremely pleased to have Alfred join HCX,” said Dana Bradley, director of franchise development with HCX Salons. “His franchising experience and enthusiasm for the HCX concept are an explosive combination. I know that we will see great things happening in his market.”

Naddaff, who has served as an independent franchise consultant to companies in the beauty and restaurant industries, comes from a successful family of entrepreneurs who have been forerunners in several business categories throughout the United States. He is a graduate of Kenyon College.

A recipient of a Salon Today Award of Distinction, HCX’s modern and elegantly appointed salons are 1,200- to 1,600-square-foot facilities that offer:

• High-quality color services featuring Wella’s European line of products
• Imaging technology that enables clients to preview desired hair colors and styles
• Customer profile cards that electronically store customers’ color formulations to ensure the quality and consistency of services at all HCX salons