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HCX Sells Development Rights for Canada, Prepares to Open 265 Salons

Press Release
: : 8 March, 2004


HCX Salons International (HCX), the first national franchisor of salons specializing in affordable hair color, cutting and styling services, today announced it has sold the development rights for Canada and unveiled plans to open 265 salon franchises by 2014.

HCX sold the Canadian development rights to Toronto business executives Raymond Aaron and Geoff Taylor, who will be responsible for identifying locations for HCX salons and recruiting franchisees and licensed beauty professionals with expertise in hair color, cutting and styling. Financial terms of the agreement were not disclosed.

“Our expansion into Canada will bring expert hair-care services at affordable prices to a large, untapped market,” said Craig Fleming, president and CEO of HCX. “ We welcome Raymond and Geoff to our growing base of development agents and look forward to their contributions to our company’s growth.”

Aaron is a motivational speaker and author of two books: Chicken Soup for the Canadian Soul and Chicken Soup for the Parents Soul, which made The New York Times’ top-10 bestseller list. Aaron also serves as president of The Raymond Aaron Group, an educational company offering seminars, books and tapes throughout Canada. Taylor is a chartered accountant who has served as controller and business partner with the Raymond Aaron Group for 10 years.

“We’re excited to launch the HCX brand into Canada and roll out an aggressive development plan that will bring new entrepreneurial opportunities to prospective franchisees and support their success in the market,” Raymond said.

A recipient of a Salon Today Award of Distinction, HCX’s modern and elegantly appointed salons are 1,200- to 1,600-square-foot facilities that offer:

  • High-quality color services featuring Wella’s European line of products
  • Imaging technology that enables clients to preview desired hair colors and styles
  • Customer profile cards that electronically store customers’ color formulations to ensure the quality and consistency of services at all HCX salons
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HCX Salons International
HCX Salons International LLC is the first national franchisor of salons with specialization in the $11.5 billion hair-color market. Headquartered in Fort Lauderdale, Fla., the company currently has 45 salons open in Arizona, California, Colorado, Florida, Maryland, Massachusetts, Minnesota, Missouri, Nebraska, New Jersey, North Carolina, Ohio, Rhode Island and Washington, D.C. For more information call (866) HCX-HCX1 or visit

For more information about franchise opportunities in Canada contact HCX Canadian Development Partners Ltd. at
(905) 881-8995.

For information about franchise opportunities in the United States, contact HCX’s vice president of franchise sales Marlin Hershey at
(704) 895-6027.


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