Australasia's fastest growing real estate group, Harcourts International
Ltd, enjoyed another record year in 2004, managing $14 billion in
property sales, compared with $11.5 billion in 2003, according to
Managing Director, Mike Green.
Speaking at Harcourts' annual two day Business Development Workshop
for its Business Owners and Managers at the Gold Coast Marriott
in Australia last week, Mr Green noted, "2004 was truly an
outstanding year." Some of Harcourts' key 2004 achievements
announced by Mr Green included:
- 74 new offices opened.
- 1,049 additional sales consultants joining the team.
- 560 full days of training offered through Harcourts' unique
training arm The Academy.
Looking ahead in line with the conference theme of 'Game On', Mr
Green noted that the changing market of 2004 into 2005 provided
"enormous opportunity" for the group with particular emphasis
on further aggressive international growth. He announced that Harcourts
was currently pursuing opportunities in Victoria (the only Australian
State Harcourts was not yet in), China, Thailand, Dubai and the
United Kingdom with a number of key real estate brands.
Referring to the year ahead, Mr Green expected that while the real
estate market on both sides of the Tasman would remain strong, there
had certainly been a shift to a "more balanced market",
rather than the "frenetic seller's market" of the past
three years. "The organisations and individuals who respond
to this change by focusing on providing exceptional service, follow
up, and marketing advice will prosper. Being better skilled and
therefore being able to provide a higher level of advice and service
to clients would be the key to success in the year ahead",