Fast-growing economies in Asia are embracing a new and wider scope
of lifestyle choices, propelling consumer spending, and creating
thriving franchising and licensing segments. These factors are contributing
to the impetus for companies to use franchising and licensing as
strategies to expand into the region. For companies that are unfamiliar
with foreign territory, but at the same time, wish to seek out business
opportunities, franchising and licensing offers them easier access
to these emerging markets.
Global Franchising & Licensing (GFL) - Asia's leading trade
show of its kind - returns to Suntec Singapore from September 15-17
with more than 230 exhibiting companies from 22 countries and country
group showcases from Spain, France, Australia, Indonesia, Thailand,
USA and Singapore.
The growing popularity of adopting franchising and licensing as
growth strategies is reflected in the higher uptake of booth space
at GFL2004, which records a 10 percent increase in exhibition size
from 1,341 nett sqm to 1,480 sqm this year. This coincides with
the 62 percent increase in the number of exhibiting companies compared
with two years ago. Expecting more than 10,000 visitors from over
60 countries, GFL is considered the most international trade show
of its kind in the region with exhibitors from Australia, Malaysia,
Hong Kong, USA, Indonesia, Thailand, Singapore, Spain, Germany and
France, to name a few. The show attracts top decision-makers, investors,
entrepreneurs from a wide cross section of industries, with an estimated
purchasing power of US$744 million, based on last year's figures.
Some of the key exhibitors at the show include Andersen's of Denmark,
Empire International Merchandising Corporation, Mad Dogs and Englishmen,
7-Eleven, O'Briens Irish Sandwich Bar, Subway, the Athlete's Foot.
World-renowned brands and characters up for licensing are Vanity
Fair, Champion, Arrow, b.u.m equipment, Pepsi, Hallmark, Blush!,
Jeep, Rochas, Spiderman, Charlie's Angles, Terminator III, Star
Trek, The Simpsons, Felix The Cat, Zorro, Christina Aguilera, Eminem,
Beyonce, and many others.
Some European Concepts Available to Investors at GFL2004
Franchising concepts from France include dining concepts
from La Boucherie Restaurants - a traditional french brasserie,
and La Boite a Pizza is a highly original concept that marries Italian
pizza with a twist of French taste. Physiomins International, a
slimming centre and Epil Centre which specialises in waxing, health
and beauty and weight management, are two beauty franchise concepts
that will also be part of the French group showcase.
Dinamix, photography software developer from Spain is offering
home based business licensing for use of its photography production
software. Looxis from Germany, specialises in image enhancement
technology for printing studios.
Asian-inspired Franchise & Licensing Opportunities at GFL2004
iDimSum, a first of a kind restaurant based in Singapore,
breaks away from the conventional paradigm by utilising a special
patented technology that keeps food piping hot on conveyor belts.
The restaurant serves Korean, Japanese and Chinese food.
OP Natural Products, a company that originated from Thailand,
creates and distributes beauty and healthcare products using natural
floral plants and herbs.
Companies from Malaysia include footwear retail franchisor
Harian Shoes Sdn Bhd, whose affordable and wide range of shoes brought
in the company a revenue of RM20 million last year, and Maximum
Recall IT, a learning centre promoting Memory Techniques.
Conferences and Workshops
A series of conferences and workshops targeted at budding entrepreneurs,
senior executives, licensing agents, chain store operators and franchise
development executives will be held concurrently with the exhibition.
The Global Franchising International Conference will provide
invaluable insights on the franchising issues and trends. Listen
to case studies and tips on how companies managed to successfully
penetrate franchising markets in India, China, and USA. Learn how
to expand a franchise into overseas markets, localise it, and turn
it into a lucrative business.
The Post-Conference Workshop on The Fundamentals of Franchising
will address critical issues such as the dynamics of franchising,
different types of franchise agreements, how to get your business
off the ground, legal aspects behind franchise contracts and evaluating
The International Conference on Licensing Strategies will
help franchising novices grasp the basic fundamentals and standard
practices of licensing. The second day of the conference will tackle
essential issues such as risk management, developing and implementing
successful licensing programmes and strategies for growing a business
Other Activities @ GFL2004
Visitors can receive complimentary consultation at Franchise &
License Clinics at the show, from reputable and credible business
consultancies that specialise in franchising, licensing, branding,
financial and legal issues. Site visits have also been organised
for visitors to provide a hands-on, on-site experience of different
At the FLA Gala Dinner, the who's who of the franchising industry
will convene at the Franchising and Licensing Association Gala Dinner,
in celebration of the association's 11th year anniversary.