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DYNAMIC EUROPEAN BRANDS AT GFL2004 SATISFY DEMAND FOR EUROPEAN FRANCHISES AND LICENSES IN ASIA

Press Release
: : 4 August, 2004


In Asia, European products and services have become more prevalent over the last 10 years, as Asian consumers are increasingly exposed to diverse cultures as a result of globalisation and mass consumerism. Recognising the growing popularity of European lifestyle concepts, European companies - franchisors and licensors alike - recognise the strong potential to expand into Asia.

Asia's most established franchising and licensing event, Global Franchising & Licensing2004 (GFL2004) held from September 15-17 at Suntec Singapore, will feature European companies from France, Germany and Spain, as well as companies from Thailand, Malaysia, Singapore, Korea, USA, and Australia.

The Who's Who of the international franchising world will be at GFL to network with visitors, delegates and other corporations to form joint ventures, attract new franchisees and explore new overseas markets. The international diversity of GFL is a huge draw card for exhibitors and visitors alike because it exposes them to unique, trend-setting foreign concepts and opens up the possibility of new ventures.

European Franchises at GFL2004

Concepts from France which will make their foray into foreign markets at GFL2004 include La Boucherie Restaurants, Physiomins International, Epil Centre and La Boite a pizza.

La Boucherie Restaurants is a themed restaurant chain that offers the experience of dining in a traditional french brasserie. With 40 restaurants already opened in France and abroad, the La Boucherie brand is driving forward its global expansion this year, exploring new markets in Asia, Middle East and Eastern Europe. La Boite a Pizza is a highly original concept that marries Italian pizza with a twist of French taste.

Physiomins International and Epil Centre are two beauty franchise concepts that will be part of the French group showcase. Physiomins operates more than 150 slimming centres in 17 countries and retails its in-house cosmetics brand. The company will be setting up new franchises in Europe, China and Singapore. Epil Center specialises in waxing, health and beauty and weight management.

Look Out For Innovative European Products to License

Dinamix, photography software developer from Spain is offering home based business licensing for use of its photography production software. Its latest product is pictures in motion, which can electronically transform photos or pictures to create amazing visual motion effects.

With 28 retail outlets in Europe, Australia and USA, Looxis from Germany, specialise in image enhancement technology for printing studios. People can see 3D images for themselves on a screen or get their facescan engraved via laser technology onto high quality glass. Looxis is looking for licensees to introduce this unique concept into Asia.

About The Event

Attended by 8,616 visitors and over 200 exhibiting companies last year, GFL is recognized as one of the most significant franchising trade events in Asia participated by companies which have the common objective of augmenting their export markets and this year we anticipate GFL to be even bigger and even better than before!

Having been rated by Franchise International as the only 5-star event in Asia, the show attracts top decision-makers, investors, entrepreneurs from a wide cross section of industries, with an estimated purchasing power of US$744 million. Key exhibitors at GFL2004 include Andersen's Of Denmark, Empire International Merchandising Corporation, Interasia & Associates, 7 Eleven, Carona Holdings, O'Briens, Tung Lok Restaurants, Subway, and Athlete's Foot.

Global Franchising & Licensing is endorsed by the franchise associations of Australia, Bangladesh, China, Hong Kong, Indonesia, Japan, Malaysia, New Zealand, the Philippines, South Africa, Taiwan, Thailand and USA.

Some brands and characters up for licensing are Vanity Fair, Champion, Arrow, b.u.m equipment, Pepsi, Hallmark, Blush!, Jeep, Rochas, Spiderman, Charlie's Angles, Terminator III, Star Trek, The Simpsons, Felix The Cat, Zorro, Christina Aguilera, Eminem, Beyonce, and many others.

For more information on GFL2004, please visit www.gfranchising.com

 
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About

Singapore Exhibition Services Pte Ltd.
A pioneer of the fast growing and vibrant exhibition industry, Singapore Exhibition Services (SES) is Asia's top organiser of trade events with a diverse portfolio of Singapore-based exhibitions and conferences in sectors such as Communications, Engineering, Machinery and Lifestyle. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance (formerly known as The Montgomery Network), a global network with 34 offices worldwide. For more information, please visit www.sesallworld.com

For further information, please contact:

Ms Pamela Phua
Public Relations Executive
Singapore Exhibition Services Pte Ltd
47 Scotts Road, 11th Floor Goldbell Towers, Singapore 228233
Tel: (65) 6233 8627
Fax: (65) 6835 3040
E-mail: pam@sesallworld.com

Ms Sophia Heng
Senior PR Executive
Singapore Exhibition Services Pte Ltd
DID: (65) 6233 8626
Fax: (65) 6835 3040
Email: sh@sesallworld.com

 


 
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