In Asia, European products and services have become more prevalent
over the last 10 years, as Asian consumers are increasingly exposed
to diverse cultures as a result of globalisation and mass consumerism.
Recognising the growing popularity of European lifestyle concepts,
European companies - franchisors and licensors alike - recognise
the strong potential to expand into Asia.
Asia's most established franchising and licensing event, Global
Franchising & Licensing2004 (GFL2004) held from September 15-17
at Suntec Singapore, will feature European companies from France,
Germany and Spain, as well as companies from Thailand, Malaysia,
Singapore, Korea, USA, and Australia.
The Who's Who of the international franchising world will be at
GFL to network with visitors, delegates and other corporations to
form joint ventures, attract new franchisees and explore new overseas
markets. The international diversity of GFL is a huge draw card
for exhibitors and visitors alike because it exposes them to unique,
trend-setting foreign concepts and opens up the possibility of new
European Franchises at GFL2004
Concepts from France which will make their foray into foreign markets
at GFL2004 include La Boucherie Restaurants, Physiomins International,
Epil Centre and La Boite a pizza.
La Boucherie Restaurants is a themed restaurant chain that offers
the experience of dining in a traditional french brasserie. With
40 restaurants already opened in France and abroad, the La Boucherie
brand is driving forward its global expansion this year, exploring
new markets in Asia, Middle East and Eastern Europe. La Boite a
Pizza is a highly original concept that marries Italian pizza with
a twist of French taste.
Physiomins International and Epil Centre are two beauty franchise
concepts that will be part of the French group showcase. Physiomins
operates more than 150 slimming centres in 17 countries and retails
its in-house cosmetics brand. The company will be setting up new
franchises in Europe, China and Singapore. Epil Center specialises
in waxing, health and beauty and weight management.
Look Out For Innovative European Products to License
Dinamix, photography software developer from Spain is offering
home based business licensing for use of its photography production
software. Its latest product is pictures in motion, which can electronically
transform photos or pictures to create amazing visual motion effects.
With 28 retail outlets in Europe, Australia and USA, Looxis from
Germany, specialise in image enhancement technology for printing
studios. People can see 3D images for themselves on a screen or
get their facescan engraved via laser technology onto high quality
glass. Looxis is looking for licensees to introduce this unique
concept into Asia.
About The Event
Attended by 8,616 visitors and over 200 exhibiting companies last
year, GFL is recognized as one of the most significant franchising
trade events in Asia participated by companies which have the common
objective of augmenting their export markets and this year we anticipate
GFL to be even bigger and even better than before!
Having been rated by Franchise International as the only 5-star
event in Asia, the show attracts top decision-makers, investors,
entrepreneurs from a wide cross section of industries, with an estimated
purchasing power of US$744 million. Key exhibitors at GFL2004 include
Andersen's Of Denmark, Empire International Merchandising Corporation,
Interasia & Associates, 7 Eleven, Carona Holdings, O'Briens,
Tung Lok Restaurants, Subway, and Athlete's Foot.
Global Franchising & Licensing is endorsed by the franchise
associations of Australia, Bangladesh, China, Hong Kong, Indonesia,
Japan, Malaysia, New Zealand, the Philippines, South Africa, Taiwan,
Thailand and USA.
Some brands and characters up for licensing are Vanity Fair, Champion,
Arrow, b.u.m equipment, Pepsi, Hallmark, Blush!, Jeep, Rochas, Spiderman,
Charlie's Angles, Terminator III, Star Trek, The Simpsons, Felix
The Cat, Zorro, Christina Aguilera, Eminem, Beyonce, and many others.
For more information on GFL2004, please visit www.gfranchising.com