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FRANCHISE
SOLUTIONS ACQUIRED BY LANDMARK COMMUNICATIONS, INC.
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Pioneer in Franchise Recruitment Poised for Growth |
Press Release |
: : 5 February, 2005
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Franchise Solutions announces that it has been acquired by Landmark
Communications, Inc. The acquisition, which includes both the Franchise
Solutions and FranchiseBuyer businesses, signals the long-time franchise
marketing services leader's commitment to its continued growth and
improvement on behalf of its valued clients.
Franchise Solutions grew from a small startup in 1993 to pioneer
online lead generation for franchisors, helping to shape a prevailing
franchise marketing trend from the mid-1990's through today. Since
2000, the company has grown substantially through continued innovation
in online lead generation, the launch of its franchise sales brokerage
company, FranchiseBuyer, and the introduction of its Professional
Services division, a franchise-focused advertising agency.
Matt Alden, President and a 10-year veteran with Franchise Solutions,
will continue his leadership and is looking to leverage Landmark
Communication's significant resources and multiple media businesses
to create dramatic growth for the company. "With the combination
of a terrific team and our valued clients, I'm pleased at what we've
accomplished in recent years. With the acquisition by Landmark Communications,
we are now truly poised to take Franchise Solutions and FranchiseBuyer
to the next level, and this translates first to enabling more growth
for our clients."
For Landmark Communications, the acquisition provides a solid foundation
in the high growth franchise marketing and sales industry. Michael
Alston, Vice President of New Ventures and Corporate Development,
commented, "We are very excited about the prospects for Franchise
Solutions and FranchiseBuyer, given how effective they have been
at recruiting franchisees for their clients. This allows us to build
on our growing base of Internet advertising and direct marketing
businesses." |
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Franchise Solutions, Inc.
Based in Portsmouth, New Hampshire, Franchise Solutions has
been delivering results-focused marketing services to several
hundred franchisors for the past 12 years. The company offers
a wide range of services including online advertising and lead-generation
across its network of Internet properties, SalesLead Pro prospect
qualification programs, web site design/development, sales literature
design/production/printing, direct email, and direct mail for
both franchise recruitment and local franchisee marketing. Franchise
Solutions is a long-standing member of the IFA Supplier Forum.
For more
information on the company, visit www.franchisesolutions.com
Landmark Communications, Inc.
Landmark Communications is a privately held multimedia company
with national and international interests in newspapers, broadcasting,
cable programming, database marketing, trade shows, wireless broadband,
online marketplaces, education, and other areas. Landmark, based
in Norfolk, VA, employs more than 5,000 people in 24 states.
Contact:
Pamela Gold-Waldo
Franchise Solutions Inc.
pam@franchisesolutions.com
800.898.4455 x131
Michael Alston
Landmark Communications, Inc.
malston@lcimedia.com
757-446-2080
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