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FRANCHISE SOLUTIONS FOR WOMEN LAUNCHED TO PROMOTE FRANCHISE AND BUSINESS OWNERSHIP

Franchise industry’s first reality website uses real-life interviews to show how franchise ownership can positively impact career management and lifestyle choices
By Pamela Gold
: : 12 January, 2005


Franchise Solutions, Corp. has expanded its array of online franchise research offerings with the launch of Franchise Solutions for Women.com. The company took its queue from the large number of testimonials and interviews it receives from enthusiastic female franchise owners. They describe how women purchase and operate today’s leading franchise and business opportunities to have more direct control over their careers and their lifestyles. In keeping with the target market, Franchise Solutions assembled an all-female management team to guide the development of the site, including those who have experience as franchise owners themselves.

Visitors to Franchise Solutions for Women.com have access to an ever-expanding number of the world's leading franchises and business opportunities that can be searched by investment range, brand name, and by categories that are important to individuals with a variety of backgrounds and personal goals, such as opportunities to work from a home office, manage a staff, or become a consultant. Other resources that help visitors get started in business ownership include access to franchise brokers who, similar to real-estate agents, assist throughout the franchise selection and purchase process, at no cost to the business buyer.

Many factors have contributed to a new appreciation for franchise ownership among women. Industry downturns, repeated lay-offs, and the challenge of balancing a variety of personal obligations in addition to their careers, have all played a role in women’s interest in business ownership. Many of the success stories highlighted on Franchise Solutions for Women.com describe how individuals, often with no prior experience as business owners, are using the proven business models, name-brands, and education that franchises offer, to succeed as small business owners. Franchises are providing new opportunities for qualified individuals to re-invent themselves in a new industry, and to help them take control of their incomes and their personal lifestyles. Despite the website’s name, both women and men are taking notes from the franchisee interviews, and expressing their interest in learning more about each opportunity included on the site.

“Franchise Solutions is pleased to extend its value proposition of helping aspiring entrepreneurs find the right business to own, through Franchise Solutions for Women. We are differentiating this website by using first-hand experiences to promote the reality of what franchise ownership can mean for women, and the men involved, including husbands, business partners, or family members. Although people may buy businesses for different reasons, the interviews describe how our peers manage the various franchise and business opportunities to their advantage. These points of reference can be very helpful in determining which franchises to purchase”, states Kathryn Tito, Manager of Online Marketing for Franchise Solutions, Corp.

The website can be found at the following urls: www.FranchiseSolutionsforWomen.com and www.WomensFranchises.com

 
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About

Franchise Solutions Corp
Franchise Solutions has been in the business of delivering results-focused marketing services to several hundred franchisors since 1993. The Company offers a wide range of targeted services including online advertising and lead-generation across its network of Internet properties. The network includes partnerships with prominent Internet properties including BusinessWeek, USA Today, Yahoo, Black Enterprise, Hispanic Business, PowerOne Media, and more. Franchise Solutions also provides the franchise industry with a full-array of marketing services including direct mail, website design and maintenance, print advertisements, and the company's proprietary automated prospect qualification system, SalesLead Pro. FranchiseBuyer, LLC, a franchise consulting network made up of the best and the brightest industry experts, is a subsidiary of Franchise Solutions Corp. The Company is a long-standing member of the IFA Supplier Forum.


Contact:
Pamela Gold Waldo
Franchise Solutions Corp.
pam@franchisesolutions.com

800.898.4455 x131

 


 
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