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Press Release
: : 04 December, 2003


Portsmouth, New Hampshire (December 4, 2003) - Matt Alden, a prominent member of the franchise community was recently named President of Franchise Solutions Corp. Alden joined the company in 1995 and became their General Manager in 1999, when the company was acquired by AdOne, LLC (now PowerOne Media, LLC). Alden is responsible for Franchise Solutions' and FranchiseBuyer's (a subsidiary of Franchise Solutions) daily operation, providing strategic vision and direction as well as having direct involvement in managing sales strategy and execution. Under his leadership, Franchise Solutions has emerged as the industry's leader in franchise recruitment marketing. The company maintains a network of franchise opportunity centers located on popular Internet properties, and offers a complete range of marketing services to the franchise community.

"Under Matt's leadership since 2000, Franchise Solutions has expanded its service offerings, launched FranchiseBuyer, LLC, more than doubled its staff, and has seen its revenues increase by 53% and its profits increase by 140%. Franchise Solutions is the recognized leader in franchise recruitment marketing, providing a range of services proven to help franchisors drive efficient cost per sale economics," stated J. Markham Green, Chairman of the Board at PowerOne Media. Green is a retired partner at Goldman Sachs and a former Vice Chairman in Investment Banking at JP Morgan Chase and Company.

Green continued, "We wish continued success to Matt and the entire team at Franchise Solutions."

"I'm certainly pleased with my new title as President of Franchise Solutions Corp.," Alden commented, "However our clients and employees are truly the people responsible for our continued growth and established position within the franchisor marketplace."

Alden has 10 years of sales and business-to-business marketing experience and has been directly involved with leveraging the Internet to drive business objectives since 1996. Before joining Franchise Solutions, he worked as an independent manufacturer's sales representative and then as an account executive for a business-to-business advertising agency. Alden earned a BA in English from the University of New Hampshire. He has been published in Franchising World magazine, and was interviewed on Bloomberg Television about how prospective franchisees utilize the Internet to research franchise opportunities. He is often a guest speaker at national franchise development seminars.

Alden stated, "I look forward to leading Franchise Solutions' continued success for years to come as we build on our track record of driving efficient cost-per-sale economics for franchisors."

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Franchise Solutions
Franchise Solutions is celebrating its 10th year in business delivering results-focused marketing services to several hundred franchisors. The company offers a wide range of services including online advertising and lead-generation across its network of Internet properties. The network includes partnerships with prominent Internet properties including USA Today, Yahoo, Black Enterprise, Hispanic Business, and PowerOne Media. Franchise Solutions also provides the franchise industry with a full-array of marketing services including direct mail, web site design and maintenance, print advertisements, and the company's proprietary automated prospect qualification system, SalesLead Pro. FranchiseBuyer, LLC, a franchise consulting network made up of the best and the brightest industry experts, is a subsidiary of Franchise Solutions Corp. The Company is a long-standing member of the IFA Supplier Forum.

Pamela Gold-Waldo
Franchise Solutions Corp.
800.898.4455 x15


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