Portsmouth, New Hampshire (December 4, 2003) - Matt Alden, a prominent
member of the franchise community was recently named President of
Franchise Solutions Corp. Alden joined the company in 1995 and became
their General Manager in 1999, when the company was acquired by
AdOne, LLC (now PowerOne Media, LLC). Alden is responsible for Franchise
Solutions' and FranchiseBuyer's (a subsidiary of Franchise Solutions)
daily operation, providing strategic vision and direction as well
as having direct involvement in managing sales strategy and execution.
Under his leadership, Franchise Solutions has emerged as the industry's
leader in franchise recruitment marketing. The company maintains
a network of franchise opportunity centers located on popular Internet
properties, and offers a complete range of marketing services to
the franchise community.
"Under Matt's leadership since 2000, Franchise Solutions has expanded
its service offerings, launched FranchiseBuyer, LLC, more than doubled
its staff, and has seen its revenues increase by 53% and its profits
increase by 140%. Franchise Solutions is the recognized leader in
franchise recruitment marketing, providing a range of services proven
to help franchisors drive efficient cost per sale economics," stated
J. Markham Green, Chairman of the Board at PowerOne Media. Green
is a retired partner at Goldman Sachs and a former Vice Chairman
in Investment Banking at JP Morgan Chase and Company.
Green continued, "We wish continued success to Matt and the entire
team at Franchise Solutions."
"I'm certainly pleased with my new title as President of Franchise
Solutions Corp.," Alden commented, "However our clients and employees
are truly the people responsible for our continued growth and established
position within the franchisor marketplace."
Alden has 10 years of sales and business-to-business marketing
experience and has been directly involved with leveraging the Internet
to drive business objectives since 1996. Before joining Franchise
Solutions, he worked as an independent manufacturer's sales representative
and then as an account executive for a business-to-business advertising
agency. Alden earned a BA in English from the University of New
Hampshire. He has been published in Franchising World magazine,
and was interviewed on Bloomberg Television about how prospective
franchisees utilize the Internet to research franchise opportunities.
He is often a guest speaker at national franchise development seminars.
Alden stated, "I look forward to leading Franchise Solutions' continued
success for years to come as we build on our track record of driving
efficient cost-per-sale economics for franchisors."