Portsmouth, New Hampshire (November 3, 2003) - Kathryn Tito, an
experienced marketing professional, was recently named Internet
Marketing Manager at Franchise Solutions Corp., a complete franchise
marketing solutions provider that maintains a network of web sites
dedicated to bringing together prospective franchisees with franchise
opportunities, as well as providing prospects with information and
resources to make the business buying experience easier. Tito brings
to the position over 13 years of high-tech strategic marketing experience
with concentrations in market validation, product strategy, and
sales enablement programs.
"Kathy brings to Franchise Solutions a great combination of web
site usability expertise and a results-driven understanding of the
Internet landscape. Her dedication to positioning our Internet properties
as a valuable resource to prospective buyers is already paying dividends
for Franchise Solutions' advertisers," stated Matt Alden, General
Manager of Franchise Solutions Corporation.
Alden continued, "We look forward to Kathy's continued contributions
playing a key role in further distinguishing Franchise Solutions
as the quality provider of franchise lead generation and sales origination
services to the franchisor marketplace."
Tito commented, "I'm thrilled to be a part of such a market-driven
organization. Every member of the Franchise Solutions team strives
to exceed client expectations, and to respond quickly to shifts
in market conditions."
Kathryn Tito has served in various marketing roles for technology
vendors including UNIFI Communications, INFINIUM, LUMAPATH, SchlumbergerSema,
and IntelliCare. She was part of the market validation team that
helped raise $175 million in financing for UNIFI. While at LUMAPATH,
Tito led a brand-building initiative, which included re-naming the
organization and its flagship product, and establishing its market
position. In 2001, she was given an Outstanding Contribution award
from SchlumbergerSema for her work to support the launch of a Unified
"It's a privilege to work with such dedicated people here at Franchise
Solutions," said Tito.