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Press Release
: : 9 April, 2003


Portsmouth, NH based Franchise Solutions recently announced the official launch of its newest Internet property, This is the first such site dedicated to allowing franchisors to tell their story and market their franchise opportunity via professionally produced talk radio content.

"Today, the question is not, 'Do prospective buyers start their search for the right franchise on the Internet'", commented Matt Alden, Franchise Solutions' General Manager, "The question has become, 'How can franchisors elevate the presentation value for their franchise recruitment message thereby captivating, qualifying, and closing more prospects?'. We believe that is a great answer to this question." content is recorded digitally by telephone to create broadcast-quality interviews professionally produced by franchise marketing veteran Phil Mettra. "Why make prospects wait until a discovery-day or corporate visit to hear from your CEO or visionary, to feel his or her passion for the business?", expressed Mettra, " provides a great format for prospects to hear from both the franchisor and franchisees, and to become engaged at a more human, emotional level. Today we're online, but we're already exploring broadcast opportunities which represents an exciting growth opportunity as well."

Participating franchisors will own their interviews and are encouraged to link to their content from their corporate web site and online advertising placements, and to email the interviews to prospects or use the content for broadcast radio advertising in targeted markets. All content is lead-generation enabled so that prospect may inquire directly to a franchisor while listening to an interview.

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Franchise Solutions Corp.
Franchise Solutions is celebrating its 10th year in business delivering results-focused marketing services to several hundred franchisors. The Company offers a wide range of services including online advertising and lead-generation across its network of Internet properties, SalesLeadPro prospect qualification programs, web site design/development, sales literature design/production/printing, direct email, and direct mail for both franchise recruitment and local franchisee marketing. Franchise Solutions is a long-standing member of the IFA Supplier Forum.

Sharon Dietrich
Sales Operations Manager
800.898.4455 x11


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