FRANCHISE SOLUTIONS OFFERS CUTTING EDGE TOOLS TO FRANCHISORS

Portsmouth, NH based Franchise Solutions recently announced the official launch of its newest Internet property, FranchiseTalkRadio.com. This is the first such site dedicated to allowing franchisors to tell their story and market their franchise opportunity via professionally produced talk radio content.

"Today, the question is not, 'Do prospective buyers start their search for the right franchise on the Internet'", commented Matt Alden, Franchise Solutions' General Manager, "The question has become, 'How can franchisors elevate the presentation value for their franchise recruitment message thereby captivating, qualifying, and closing more prospects?'. We believe that FranchiseTalkRadio.com is a great answer to this question."

FranchiseTalkRadio.com content is recorded digitally by telephone to create broadcast-quality interviews professionally produced by franchise marketing veteran Phil Mettra. "Why make prospects wait until a discovery-day or corporate visit to hear from your CEO or visionary, to feel his or her passion for the business?", expressed Mettra, "FranchiseTalkRadio.com provides a great format for prospects to hear from both the franchisor and franchisees, and to become engaged at a more human, emotional level. Today we're online, but we're already exploring broadcast opportunities which represents an exciting growth opportunity as well."

Participating franchisors will own their interviews and are encouraged to link to their FranchiseTalkRadio.com content from their corporate web site and online advertising placements, and to email the interviews to prospects or use the content for broadcast radio advertising in targeted markets. All FranchiseTalkRadio.com content is lead-generation enabled so that prospect may inquire directly to a franchisor while listening to an interview.