Portsmouth, NH based Franchise Solutions recently announced the
official launch of its newest Internet property, FranchiseTalkRadio.com.
This is the first such site dedicated to allowing franchisors to
tell their story and market their franchise opportunity via professionally
produced talk radio content.
"Today, the question is not, 'Do prospective buyers start
their search for the right franchise on the Internet'",
commented Matt Alden, Franchise Solutions' General Manager, "The
question has become, 'How can franchisors elevate the presentation
value for their franchise recruitment message thereby captivating,
qualifying, and closing more prospects?'. We believe that FranchiseTalkRadio.com
is a great answer to this question."
FranchiseTalkRadio.com content is recorded digitally by telephone
to create broadcast-quality interviews professionally produced by
franchise marketing veteran Phil Mettra. "Why make prospects
wait until a discovery-day or corporate visit to hear from your
CEO or visionary, to feel his or her passion for the business?",
expressed Mettra, "FranchiseTalkRadio.com provides a great
format for prospects to hear from both the franchisor and franchisees,
and to become engaged at a more human, emotional level. Today we're
online, but we're already exploring broadcast opportunities which
represents an exciting growth opportunity as well."
Participating franchisors will own their interviews and are encouraged
to link to their FranchiseTalkRadio.com content from their corporate
web site and online advertising placements, and to email the interviews
to prospects or use the content for broadcast radio advertising
in targeted markets. All FranchiseTalkRadio.com content is lead-generation
enabled so that prospect may inquire directly to a franchisor while
listening to an interview.