Franchise Gator LLC, a leading force in franchise marketing, is
pleased to announce the promotion of Steve Syers to President from
Vice President of Sales effective immediately.
Syers joined the company in 2003 and has played a pivotal role
in driving Franchise Gator's spectacular growth. "Steve's leadership
and dedication has led us to a level of success that has been unparalleled
within the franchise marketing community," says Kurt Robertson,
CEO. Furthermore, Robertson adds, "I am confident that his
strong vision of Franchise Gator's future will be fundamentally
important to the company as it enters the next phase of growth and
Syers motivation and focus has seen the Franchise Gator team double
and the advertising base - or 'sponsors' as the Gator team prefer
to call them - expand from 70 to more than 500 in less than three
years. Syers promotion is part of Franchise Gator's planned growth
strategy that also sees President Kurt Robertson strengthen Franchise
Gator's strategic focus, by moving to full-time CEO.
Founded in 2001, Franchise Gator LLC established FanchiseGator.com
to provide franchisors with a quality, yet cost-effective internet-based
franchise lead generation service. Now in its fifth year of operation,
industry leadership both in terms of the quantity and breadth of
franchise opportunities marketed, and the quality and quantity of
prospective franchisee leads for franchisors.
Franchise Gator is prepared and poised for further expansion. With
a dedicated support team and solid infrastructure CEO Robertson
adds, "I believe that Steve's leadership and drive will help
take Franchise Gator to the next level of growth, benefiting Gator's
sponsors, site users and industry alike."
Syers looks forward to the challenges ahead, noting, "Kurt
has left some big shoes to fill. And while we are well prepared,
I anticipate the need for many positive and progressive developments
along the way."
Market oriented and with ambitions to double in size in the immediate
future, Syers also understands where both past and future growth
resides: "We always put our customers first, whether site visitors
or sponsors, and will never compromise our principles." Not
surprisingly, growing both the levels of sponsor exposure and site
usage will continue to remain a key focus for Franchise Gator operations.