The Franchise Alliance Consulting firm have launched a set of initiatives
to continue and cement growth across Australia and New Zealand,
following a five-day conference in Perth, Western Australia.
John Brown, new group Chairman and Founder, reported that the company
had, over the past two years, developed a new and exciting operating
model, providing clients with national support, yet direct contact,
with Principals in each state.
"Our corporate structure provides for each state office to
be operated by a full and active Partner in our national entity
and yet, at the same time, each state operates with financial and
operational independence within our professional guidelines,"
stated John Brown. "This means that we are a national partnership
for strategic matters affecting our brand and service model, and
yet we think and act locally for state and client affairs."
"This unique blend of business and client focus sets us apart
from any other firm and is already providing our clients with unparalleled
support and business assistance".
In line with this innovative approach to business, Mr Brown proudly
announced the new Partners for New South Wales, the ACT and Victoria.
"Phil Blain has been working with us under license for sometime
and has now become a full partner in our new national entity, and
we are delighted to have him on board." "Phil's unique
blend of experience and knowledge of franchising has allowed him
to assist many new and existing franchisors to develop and/or improve
their franchise systems already." Franchise Alliance has a
strong position in Victoria and, with the new business tools recently
developed, that position will continue to grow.
"In New South Wales and the ACT we are also delighted to announce
that Brian Mayoh of Hill Mayoh - Accountants, and John Longmire,
franchisee of Just Cuts, have become full partners for that region.
Brian and John will operate the region between them with John focussing
his attention firstly on the ACT, whilst Brian will spearhead the
NSW activities together with John." "Both Brian and John
are longstanding supporters of the Franchise Council of Australia
with Brian being a member of the NSW State Executive and John being
a current serving Board Member of the FCA. Again, both have been
providing consulting services to franchisor and franchisee business
owners for many years and this evolution of their sector involvement
as strategic advisors will clearly add value to our service proposition
John Longmire is well known to most people in franchising (together
with wife and business partner Monica), for their time with the
Just Cuts franchise network and, in particular, for their many awards
achieved over the years, culminating in being name FCA Franchisee
of the Year in 2000 and Monica being named the 2004 FCA Woman in
Franchising Award Winner. Both John and Monica have, alongside their
salons, been very active in assisting other business people in developing
their businesses and have also provided a varied range of training
courses to both franchisees and franchisors.
Mr Brown reinforced the group's commitment to their educational
platform which, he states, has been a foundation stone since Franchise
Alliance was established in 1990. "We have a series of educational
seminars targeting both franchisees and franchisors which we conduct
from time to time. These are primarily designed to educate people
so as to provide them with current franchise sector knowledge and
an ability to understand franchising, before they decide to get
involved. This is one way that we can give back to the sector within
which we make a living."
"As long standing and major contributors to the sector, we
are also committed to our continuing involvement with the Franchise
Council of Australia through our participation at State Chapter
level. Where possible, we will seek nomination in every state to
again 'put back in' to the benefit of the sector".
The release at the recent FCA National Conference on the Gold Coast
of the new corporate image for Franchise Alliance has also raised
some eyebrows! Seemingly like a series of interlinked wheels or
cogs, the new look is bright and colourful and very striking. Brand
development agency Baynham Ross in Western Australia, specifically
designed the new look to reflect the core cultural beliefs of the
Integrity - Trust - Pride - Relationships - Effectiveness
Growing - Fun - United Team - Innovative
John Brown went on to say that, "whilst each of these elements
could be seen as clichés', we have adopted them in the design
of our new brand image because this is how we work with clients."
"Our new look is very different to the previous logo and to
us it means many things; but, in particular it means that we deliberately
become an intrinsic part of our client's management team and business
building process, bringing specialist skills and knowledge that,
when merged with theirs, will provide unparalleled outcomes".
Added to this national network, Franchise Alliance has reinforced
its strategic alliance with Win Robinson of Franchize Consultants
NZ of Auckland, New Zealand. "Win Robinson and his team are
very important to us and we have, for many years, been developing
our business modules in unison to ensure that the cross Tasman issues
are understood, when appropriate for clients. Our belief is that
this relationship will enable us to better assist companies from
either country to penetrate the other markets."
"In the year 2000 we set the goal to become Australia's leading
national firm of franchise consultants and then seek to penetrate
the neighbouring regions. This we are close to achieving and, as
Chairman, I am delighted with our progress to date. Our goals have
now been reset and we plan to establish a similar operating model
throughout the Asian region with offices in all major countries.
To some this may seem a bold objective. We know we have the business
model; we know that clients see us as being very different to our
competitors and we know we can deliver value for money and results.
To us it seems logical to expand to become the largest firm in the
Australasian region and we will now start working towards that.".