Between October 14 and 16, the Budapest Corvinus University hosted
an important economic event. Based on the data registered during
the International Franchise Expo and Conference it is obvious that
90 percent of the participants considered the event one of the most
important business forums of the region. 92 percent of them indicated
the willingness and intention of returning to the following, 2005
Danil Fisher, Director of the American New Horizons Computer Learning
Centers Inc. said that during the three days expo they entered into
relation with 25 potential trading partners, which is an important
business success. He is of the opinion that Budapest can become
a suitable center of the yearly franchise exhibitions. They were
particularly happy with the fact that besides the Hungarian visitors
their stand was visited by several foreign guests as well.
Sandra Mikulic, representative of the American Subway Int. who
met around 60 businessmen and women during the Show, said that it
was very useful for their worldwide franchise network to get introduced
also to entrepreneurs of the region. They think it possible that
Hungary is becoming the center of the region's franchise business.
Mr. Francis Prantounas, representative of the Greek SAM 0-13 children's
wear company came to the event with the aim of finding a master
franchisee. The Expo offered them the opportunity to create contacts
and to distribute the necessary company information to the targeted
business groups. They were rather content that besides Hungarians
also Austrian and Romanian businessmen visited their stand.
Dan Benton, European Expansion Manager of the US 'The Athletes
Foot' negotiated with a lot of businessmen and considered successful
their introduction. Mr. Benton declared that he was content with
the extensiveness and colorfulness of the event, he said that Budapest
was a suitable center and meeting point of the region's franchise
business, particularly because he had talks with Czech, Serbian,
Croatian, Russian, Turkish and Hungarian businessmen as well.
Mr. Csaba Hankó, regional Director of Weyergans High-Care
AG. said that he counted on the arrival and participation of the
representatives of the neighbouring countries. Some of their Croatian,
Italian, Greek and Romanian visitors there were serious investors.
He said he did not exclude the possibility that thanks to the business
relations get during the Expo, some 4 or 5 new studios would be
opened. Besides their profit orientation, Weyergans High-Care AG
joined with pleasure the first Hungarian BuyBrand Show, since they
too like to be "pioneers" in the field.
Otthon Centrum, a company that recently naturalized its franchise
system, stressed the importance of the Budapest Expo in popularizing
the franchise business in general.
Mrs Éva Czigány from 5 á Sec dry-cleaning
service emphasized that the aim of their participation in the Show
was the care of their image and the meeting with serious business
partners. They had visitors from foreign countries, first of all
from Romania. While she saw curious bur uncertain visitors around
the other stands, 5 a Sec received business people with serious
intention, for longer conversations. According to the exppert, Budapest
is suitable to play the role of the region's franchise center. Their
presence was succesful, they return next year too.
Two days after the Budapest event, DAKEXPO Ltd, organiser of the
first Hungarian Buybrand Show and Franchise Expo represented the
Budapest Show at the Valencia franchise expo in Spain, one of the
biggest franchise events in Europe. In 2005 DAKEXPO Ltd will be
present with individual stand in the most important expositions
of the business, in Athens, London ann Washington, to represent
the Budapest expo and partners.
In October next year Budapest will host again the most important
franchise event in Central and Eastern Europe, the second Hungarian