Between October 14 and 16 the Budapest Franchise Expo offers concrete
business opportunities and well developed business models for the
participants. In the event, more than fifty exhibitors will invite
entrepreneurs, SMEs to join their successful business network. Some
exhibitors are ready to help the establishment of the new franchise
units by offering credit facilities assistance. Among the participants
there will be both Hungarian and foreign based networks.
Katalin Mandel, Managing Director of DAKEXPO Ltd, organiser of the
event says that one of the great advantages of the franchise system
is the relatively low risk of starting the business. While more
than 50 percent of the new entreprises cannot survive the first
few years, the case of the franchise network new members is different,
the above mentioned ratio remains below 5 percent. The franchise
systems are characterized by the approved brand name, the proved
market success and the entrepreneurial freedom inside the network.
An entreprise within a franchise network can be launched with a
minimum investment. Being aware of the above facts, there is a considerable
number of interesed firms, not only from the exhibitors' side but
also from the side of the entrepreneurs.
During the three-days expo, on 47 stands, the exhibitors will present
the opportunities of franchise business, the information on qualification
and investment requirements and the results of the fuctioning franchise
entreprises. Besides the franchisors, there will also be present
business consulting firms, offering their services for launching
a new entreprise.
Balla Shareholders Company established the "Bornívó"
franchise network for wine trade. Mr István Balla, CEO of
the Company says that they give a regular and significant professional
assistance for the new franchisees. "Balla S.C. displays also
a wine producing activity, consequently they can transmit for their
partners valuable production experience as well. In the wine profession
it is very important to have a thorough knowledge of the product,
without this the tradesman will never gain the client's trust. Thus,
we are aware of the fact that we must give regular assistance for
our partners in order to maintin our high quality service also within
an extended structure or network. This assistance is given also
in the commercial aspect of business, we place regularly at our
partners' disposal the updated list of the actual market demand.
This way they can make the most competitive offer for their clients."
The Bornívó network is actually composed of three
functioning commercial units and one further unit will start operating
in the near future. The network is characterized by an extraordinary
profit making capability which, considering also the notoriety,
decreases significantly the risk of the new partners.
Although Duna House Franchise Ltd. initiated its activity in the
Hungarian real estate market in 1998, the franchise system started
operating only in the first quarter of 2003, after several years
of preparatory work aimed at shaping the system to the Hungarian
market and business conditions. The result of this work is a network
which offers high quality services, open to be joint by new partners
even without large investment. "Our partners can join a well
developed and functioning network, with moderate capital investment
and with the opportunity of gaining high profit" says Kinga
Szalay Franchise Director. "Our slogan is: Share with us the
success! We hand over the professional and commercial experience
in a transparent system, developed in all details. The basis of
our business experience was first created in the second hand apartments'
market, which contributed to develop it in a high quality real estate
service." The Duna House network made the most important development
in the field of the Hungarian real estate market: in the last 18
months the network was enlarged with 17 new franchise offices.
Future franchise partners of Eurotankomat Ltd are offered an extraordinary
business opportunity. The AUTOTANK brand named automatic gas stations
franchise network can also be joint by entrepreneurs having no experience
in the gas-filling profession. "The opportunity offered by
us can be an ideal solution for those who have entrepreneurial and
management experience and would like to start a new business beside
the existing one." says Katalin Karkó, managing director
of Eurotankomat Ltd." According to the best international practice,
a professional team will support the entrepreneurs of the network,
starting from the execution, service and tele-survey to the fuel
supply. Naturally we undertake the task of designing and arranging
the permit procedure as well for our partners." The automatic
gas stations started operating in Sweden in 1964. In the past decades
the network was developed not only technologically but service and
contractual relations were also established for the operation of
the gas stations. "We would like to enlarge the AUTOTANK network
in the frame of a franchise system, taking into consideration maximally
the interests of the entrepreneurs." explains Zoltán
Orgován, co-managing director of Eurotankomat Ltd. "We
guarantee the lowest possible cost price and low operational costs
for the members of our franchise network. Above all, our partners
gain a market characterized by a rapidly growing and faithful clientele.