The First Hungarian BuyBrand Show and International Franchise Expo,
already ranged in the line of international franchise exhibitions,
is expected to be the most important event in the region. In general,
franchise expositions are very popular in the international business
life, due to the role they play in intermediating business partners.
The Budapest expo to be held between the 14th and 16th October
in considered as an important international event, the first great
franchise exposition in Central and Eastern Europe, having already
almost 50 registered participants. The exhibition is supported by
several professional bodies and associations as well, among others
the National Federation of Employers and Industries, ITDH (Hungarian
Investment and Trade Development Company) and the U.S. Commercial
Service. The great number of exhibitors coming from the developed
countries shows that the international franchise networks and brand
owners are interested in the Hungarian market and count on finding
business partners of developed commercial and trading culture in
Besides the international participants there will be present also
Hungarian exhibitors in the show. Several national enterprises have
already proved that their brand and service methods mean quality
for the consumers. For these enterprises an efficient way of reaching
market growth can be the selling of their brand and commercial know-how.
Finding a foreign partner maintaining the quality of the trade mark
has the same importance for Hungarians and foreigners, since only
this way a brand can uphold its commercial value.
"In the franchise business and other trade partnerships based
on buying brands, both parties can turn it to account
says Dr. Katalin Mandel, managing director of DAKEXPO Ltd. "The
brand owner network can practically expand and extend its field
of operation by involving the partners capital into the business.
In the same time partners give their money for a successful brand
and market methods and, a very important aspect is that they always
keep their entrepreneurial independence. Furthermore a significant
element of cooperation in franchise system is the quality itself:
the seller of the given trade mark must put faith in the high quality
work of the partner involved into the business and, of course, the
partner must meet this requirement. From the one hand, the October
expo ensures a concentrated forum for brand proprietors and from
the other it gives an opportunity for those having the intention
of initiating this kind of entrepreneurial activity.
The First Hungarian BuyBrand Show will welcome among the participants
the Hungarian experts who developed the franchise system of the
well-know and popular Budapest LEROY Cafés. The aim of their
participation in the show is to present a type of business for the
future partners which is demanding much care in quality both regarding
the service and the development of their commercial unit.
High Care is also a well introduced trade mark in Hungary. The
Hungarian High Care centers and High Care Studios operate in a franchise
system, the brand proprietor is the German High Care AG. "The
German beauty care company recognised the importance of the Central
and Eastern European market more than ten years ago now
says Csaba Hankó regional director. "The presence of
High Care in Hungary has gradually been developed and finally reached
a form of modern and efficient cooperation which is the franchise
network. In the franchise system, based on conscious and independent
partnership, the basis of a high international quality service can
perfectly be realized: this means the unity of global thinking and
service following the local conditions.