The Hungarian-based DAKEXPO Kft. announces the organisation of the
First Hungarian BuyBrand Show and International Franchise Expo at
the Budapest University of Economic Sciences October 14-16, 2004.
The aim of the event is to introduce successful foreign and Hungarian
franchise networks to local entrepreneurs, to help companies find
new business partners.
"The exhibition will follow the well tried tradition of foreign
Franchise Expos," - says dr. Katalin Mandel, Managing Director
of DAKEXPO. "Exhibitors can introduce their franchise system
to local entrepreneurs and offer them the possibility of buying
franchise rights, business methods and brands. Hungarian entrepreneurs
can start a successful business activity with favourable financial
conditions while keeping their independence."
There are already several successful franchise networks operating
in Hungary, e.g. gas station networks or cell phone brand shops.
However, prosperous franchise-networks can be operated not only
by large companies, but by small or medium size enterprises as well:
several good examples can be found in North America or Europe.
The success of existing franchise networks demonstrates that the
business model built on brand buying can offer a custom made, reasonable
form of cooperation in almost all market segments. To build and
extend a franchise network is one of the most effective methods
of increasing market share, attracting investors or dividing costs
Why Hungary can offer a great opportunity in this area: Hungary
has just joined the European Union, the consolidation of its legal
system is in process and the country is in the most prosperous region
of Europe. Numerous tenders and state financed projects help the
SME sector that can be the main source of partners for franchise-networks.
Hungary offers an advantageous business environment for launching
Among others, the famous American Subway Sandwiches - already operating
in Hungary - will be present at the First Hungarian BuyBrand Show.
"Our products and sales methods are proven. In addition to
providing a stable workforce, expertise and financial sources our
Hungarian partners bring their own style and ideas which strengthens
the Subway Brand. The result of our common effort is common market
growth" - says John Holm, Hungary's first Subway Franchisee
and Director of Székelyföld Kft.
Another exhibitor is Otthon Centrum Rt., a Hungarian real estate
company. "We consider franchising to be an effective tool to
increase market share, where the success of a brand is supported
by a reasonable capital structure and the independence of our partner."
- said Sándor Révész, Deputy General Manager.
"The well chosen measures to increase market share determine
the competitiveness of a service or a product. I am convinced that
buying a brand is a great way to build a significant business in
Hungary as well."
In addition to these companies, several foreign and Hungarian companies
representing fast food, real estate, dry cleaning, retail and the
cosmetics sector will participate at the exhibition. Two- thirds
of the exhibitors are expected to be foreign companies.
Similar to other foreign expos, the BuyBrand Show in October will
attract current franchise owners who are looking to expand in Hungary.
It will also attract entrepreneurs interested in making a reasonable
investment to start a new business based on established, professional
"The main attraction is the proven success of a brand"
- says Dennis Klein, Canadian businessman and co-owner of DAKEXPO.
"Those who buy a successful brand can be assured of a solid
business system with a proven track record. This allows the entrepreneur
to hit the ground running."
The organisers of the Franchise Expo have extensive operating expertise
in executing business partner events. Dr. Katalin Mandel is the
founder and organiser of a leading business club successfully operating
in Hungary for 10 years. Dennis Klein is the founder and CEO of
Denninghouse Inc., one of North America's most successful franchise
organisations. Denninghouse operates the Buck or Two chain of stores
which is Canada's leading extreme-price retailer. Dakexpo is a member
of the International Franchise Association which has already registered
the BuyBrand Show in Hungary.