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Press Release
: : 8 March, 2005

A chorus of singing Blues Brother-type nuns praising Brumby's bread will be allowed to stay on television after industry regulator the Advertising Standards Bureau dismissed a complaint by a real-life nun.

Sister Marcia McMahon, from the Missionary Sisters of Service in Victoria, had complained to the ASB that the recently launched "Give us this day our daily bread" commercial was offensive.

But the ASB today informed Brumby's that its investigation of the complaint had concluded the commercial had not breached advertising standards.

Michael Sherlock, managing director of the bakery franchise operator, welcomed the ASB decision saying the complaint was an over-reaction.

"This campaign was inspired by The Blues Brothers movie and it's a fun campaign to promote Brumby's bread and other products,'' said Mr Sherlock.

"While Brumby's has received a few written and verbal complaints about the commercial, there has been an overwhelmingly positive response to it in the community.

"In fact, after the complaint was made, Brumby's conducted its own market research and that found there was strong public support for the commercial.''

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Brumby's Bakeries
Brumby’s is a specialty bread retailer and one of Australia’s leading franchise networks. There are currently more than 280 franchises throughout Australia and New Zealand, employing more than 3,500.

For more info about Brumby's and how to become a franchisee, visit

Michael Sherlock
Brumby's Managing Director
Ph. 0061 7 3368 3466
Mb. 0061 412 747 111


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