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WORLD RECORD LAMINGTON ON AUSTRALIA DAY RAISES MONEY FOR TSUNAMI APPEAL

Press Release
: : 31 January, 2005

People celebrating Australia Day in Melbourne were able get a slice of the world's largest lamington as part of tsunami fund-raiser organised by bakery franchise operator Brumby's and supported by some of the baking industry's leading companies.

Weighing in at a colossal 925kg - the size of a small car - it was taken via a refrigerated truck to Melbourne's Federation Square on Australia Day morning.

A forklift was used to handle the lamington, containing 725kg of sponge batter, 100kg of jam, 50kg of chocolate and 50kg of desiccated coconut.

The lamington was the initiative of Brumby's Bakeries to raise money for CARE Australia's appeal for victims of the Boxing Day tsunami. Several companies from the baking industry helped to support the event by supplying ingredients and facilities including Kerry Pinnacle Bakery Ingredients, Food Traders, Fresh Food Industries, Davies Bakery, CIA Signage, National 1 and Trisco Foods.

People donated a gold coin to CARE Australia for a slice of the giant sponge, which organisers believed was the world's largest, with comedian Russell Gilbert spruiking the lamington to the crowd

Brumby's managing director Michael Sherlock said it took a week to make the lamington.

"We had to have a solid base on it, so that's how we got around it, by freezing it as we built it, and putting the fresh lamington on top at Federation Square," he said.

NB. Brumby's makes available $30 million worth of bread products to charities every year and any of the giant lamington left over was distributed through those same channels.

 
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About

Brumby's Bakeries
Brumby’s is a specialty bread retailer and one of Australia’s leading franchise networks. There are currently more than 280 franchises throughout Australia and New Zealand, employing more than 3,500.

For more info about Brumby's and how to become a franchisee, visit www.brumbys.com.au


Contact:
Michael Sherlock
Brumby's Managing Director
Ph. 0061 7 3368 3466
Mb. 0061 412 747 111

 


 
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