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Press Release
: : 17 January, 2005

Bakery franchise operator Brumby’s will attempt to create the world’s biggest lamington in an Australia Day event to help raise funds for CARE Australia’s Southern Asia Appeal.

The massive lamington is expected to weigh about 880kg and be almost half the size of a family car. It will use 725kg of sponge batter, 100kg of jam, 50kg of lamington dip and 50kg of desiccated coconut.

It will be unveiled at Melbourne’s Federation Square on Australia Day on January 26 with people being offered a slice of the historic sponge cake in return for a gold coin donation to CARE Australia.

“Brumby’s is pleased it can assist CARE Australia in the wake of this terrible tragedy and the challenge of making a giant lamington will be a fun way of commemorating Australia Day while also giving people the chance to donate to such a worthy cause,’’ said Brumby’s Managing Director Michael Sherlock.

“Past record attempts have made lamingtons which are long and wide but only the height of a normal lamington. Our giant lamington will be a lot harder to create because it will have the same proportions as a standard lamington which means it will have to be high as well.’’

Mr Sherlock said several companies from the baking industry were helping to support the event by supplying ingredients and facilities including Kerry Pinnacle Bakery Ingredients, Food Traders, Fresh Food Industries, Davies Bakery, CIA Signage, National 1 and Trisco Foods.

NB. Brumby’s makes available $30million worth of bread products to charities every year and any of the giant lamington left over will be distributed through those same channels.

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Brumby's Bakeries
Brumby’s is a specialty bread retailer and one of Australia’s leading franchise networks. There are currently more than 280 franchises throughout Australia and New Zealand, employing more than 3,500.

For more info about Brumby's and how to become a franchisee, visit

Michael Sherlock
Brumby's Managing Director
Ph. 0061 7 3368 3466
Mb. 0061 412 747 111


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