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Press Release
: : 21 December, 2004

Almost three decade after it began as a single shop in Victoria named the 'Old Style Bread Centre', bakery franchise operator Brumby's will open its 300th store at the West Lakes Mall in South Australia on Wednesday, December 22.

Michael Sherlock, managing director of Brumby's, said like many successful businesses Brumby's had a modest beginning with its first store in the Melbourne suburb of Ashburton in 1975.

"During the '80s, we wanted to show our truly Australian identity so the Brumby's brand was born. By the early '90s, Brumby's had become a true franchise success story,'' said Mr Sherlock.

"And now with 300 stores across Australia and New Zealand, we have still maintained our outstanding reputation for the quality of our preservative-free bread and more than 150 products."

Brumby's 300th store is owned and operated by Kym and Jake Mitchell and Scott and Bernice Hillman and located outside one of the busiest Coles supermarkets in South Australia. It's opposite AAMI Stadium, the home of the Crows Footy Club.

"We all grew up in the West Lakes area and Scott, who is a qualified baker, and I are cousins," said Jake.

"Kym and I recently left the army and when we moved back to South Australia from Queensland, we knew we wanted a business with a good reputation for quality and service.

"And with Bernice just having a baby and Kym due early next year, we were really aware of need for preservative-free bread like Brumby's''..

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Brumby's Bakeries
Brumby’s is a specialty bread retailer and one of Australia’s leading franchise networks. There are currently more than 280 franchises throughout Australia and New Zealand, employing more than 3,500.

For more info about Brumby's and how to become a franchisee, visit

Michael Sherlock
Brumby's Managing Director
Ph. 0061 7 3368 3466
Mb. 0061 412 747 111


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