Industry expert Peter Birkeland, named by Fortune Small Business
as one of the "Top Ten Minds in Small Business," is partnering
with World Talk Radio to create, host, and produce an Internet Radio
show on franchising.
Birkeland's Franchise Boot Camp" airs every Tuesday at
12:00 noon Pacific and explores franchising, one of the hottest
trends in business.
"Franchising is immensely popular both here in the United
States and globally," stated Michael Purdy, CEO of World Talk
Radio. "We believe that the convenience and quality of Internet
radio and Peter Birkeland's cutting-edge thinking will be valuable
to a wide range of listeners, and we're delighted to have Peter
Birkeland as our host."
The International Franchise Association estimates that more than
760,000 franchised businesses generated more than 18 million jobs
and $1.53 trillion in total economic output. Despite the vast influence
of franchising on the economy there is an unmet need in educating
people about how franchising works.
"Franchising is a complex business model with a lot of nuances,"
says Birkeland, author of the book, Franchising Dreams, "and
it's growing and changing so rapidly that it's difficult for most
people to keep up." Birkeland's show is unique in Internet
Radio and features some of the top industry experts, lawyers, and
franchise executives today such as Anthony Spadaro of Mr. Goodburgers,
Jim Liautaud of Jimmy John's, Gary Blumenthal of Vino100, and John
Buckingham of Solana MedSpas.