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 MSA WORLDWIDE
MSA provides domestic and international franchise advisory
services to franchisors, companies seeking to establish franchise
and licensing systems, companies converting to franchisee ownership
and attorneys seeking litigation support and expert witnesses.
Our detailed services cover:
- Tactical strategic planning
- Feasibility and diagnostic assessments of franchising
potential for companies
- Assessment and development of retail strategies and
brand positioning
- Start up franchisor concept design and development
- Enhancements and restructuring services for established
franchise systems
- Field and headquarters support - review, development
and training
- Restaurant engineering
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- Franchisee relationship improvement strategies
- Advertising and other cooperatives
- Operating Manuals
- Training Programs
- Emerging Markets and minority expansion programs
- Encroachment avoidance programs
- E-commerce strategies
- Litigation support and expert witness
- Investor group analysis for mergers and acquisition
- Due diligence Interim executive services
- Crisis management
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We also offer comprehensive services and support for emerging
and experienced international franchisors, including:
- Selection and analysis of target countries
- Methods for the development of an international fee matrix
- Source joint venture or franchising partners
- Franchisee recruitment plan
- Product and service modifications for local demand
- Management and motivation programs
- Global expansion, structure and selling support system
- Logistics and distribution requirements
- Customs, duties, tax and information technology
- International master franchisee training and operating manuals
Our straightforward, practical approach to problem solving has
earned us the reputation of being able to deliver strategies that
can be effectively implemented by our client's personnel.
Established franchisors recognize MSA background as both
franchisors and franchisees and our experience in branding, retailing,
marketing and finance provide them with a team of advisors who have
the practical experience necessary to implement leading edge strategies
to improve their systems performance.
We have been fortunate in the recognition that the franchising
community has bestowed on us. With pride we believe it is because
of our reputation for excellence that we have been able to garner
the respect of our clients and peers.
Michael H. Seid is the founder and Managing Director of MSA. He has over 20 years experience as a Senior Operations
and Financial Executive or Consultant for companies within the franchise,
retail, restaurant and service industries as well as having been
a franchisee.
Michael is a frequent speaker at programs for the International
Franchise Association, universities, retail and professional organizations.
He has written numerous articles on franchising, is often quoted
and interviewed in the media, is on the Board of Editors of Leader's
Franchising Business & Law Alert and a franchising expert for Entrepreneur.com.
Together with Dave Thomas, Founder of Wendy's, Michael is the co-author
of Franchising for Dummies, published by IDG Books Worldwide.
MSA is proud of the following affiliations:
- International Franchise Association
- American Institute of Certified Public Accountants
- New York State Society of CPA's
- American Management Association American Bar Associations
- American Academy of Certified Consultants and Experts
- Supplier Forum of the International Franchise Association
- International Foodservice Manufacturers Association
Michael is on the board of CFWshops, a 65 unit franchisor established
to provide clinical services and essential medicines to the poor
in rural Kenya. He is also a co-founder and serves on the board
of Healthguard (Uganda) an innovative franchise approach to Indoor
Residual Spraying (IRS) expected to reduce Malaria rates by up to
80% in communities where it will operate. MSA will be developing
commercial business format franchisors in developing countries to
improve the human condition and have a world changing impact on
poverty, diseases and economic development.
We provide unparalleled personal service to our clients. Our expertise
in the design, development and operation of domestic and international
franchise, restaurants and retail systems is our hallmark.
Read resource articles written by Michael H. Seid here at Franchise-chat:
Buy the following book written by Michael H. Seid:
Franchising
for Dummies
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